After being diagnosed with Chronic Lymphocytic Leukemia in 2010, founder Brian Land heard about a child receiving cancer treatment whose father reached out to the community and asked people to bring their supercars for the child to see. The incredible response inspired Brian to make a promise: if he ever had the opportunity, he would use a special car to help others.
In 2021, that promise became a reality. Today, Smile Awhile Inc. creates joyful experiences for people who deserve a reason to step away from the weight of a difficult season, even if only for a while.
Smile Awhile Inc. began with one person’s experience, one unforgettable story, and one promise to give back. Today, that promise brings patients, families, drivers, and communities together through the power of extraordinary cars and human connection.
In 2010, Brian Land was diagnosed with Chronic Lymphocytic Leukemia. While undergoing chemotherapy, he heard about a young boy in treatment who dreamed of riding in a supercar. The boy’s father reached out, and the community responded in a remarkable way.
That story stayed with Brian. He promised himself that if he were ever able to own a special car, he would use it to help people facing hard moments. In 2021, Brian purchased a bright yellow 2017 Lamborghini Aventador SV—and the idea behind Smile Awhile moved from promise to purpose.
In 2010, Brian Land was diagnosed with Chronic Lymphocytic Leukemia. While undergoing chemotherapy, he heard about a young boy in treatment who dreamed of riding in a supercar. The boy’s father reached out, and the community responded in a remarkable way.
That story stayed with Brian. He promised himself that if he were ever able to own a special car, he would use it to help people facing hard moments. In 2021, Brian purchased a bright yellow 2017 Lamborghini Aventador SV—and the idea behind Smile Awhile moved from promise to purpose.
The roar of an engine cannot erase a diagnosis or solve every struggle. But it can interrupt a difficult day with excitement, connection, and a memory worth carrying forward. That is the heart of Smile Awhile Inc.
Our mission is to give people facing cancer and other major life challenges an uplifting escape through supercar rides, purposeful events, and a compassionate community that shows up for them.
We envision a growing network of caring drivers, volunteers, partners, and supporters across the United States—making extraordinary automotive experiences accessible to more people when they need encouragement most.
You do not need a supercar to make an extraordinary difference. Help welcome families, support events, coordinate details, capture memories, and keep the mission moving.
You do not need a supercar to make an extraordinary difference. Help welcome families, support events, coordinate details, capture memories, and keep the mission moving.
